the challenge

The BMW 7 series is a new series for BMW that focuses on comfort and performance, while creating a luxury experience for both driver and passengers.

the approach

We were hired for their reveal party at one of their dealerships. We Supplied uplights throughout the space to create a chic ambiance. We used fog machines and moving lights to enhance the reveal of the new car. We provided speakers, mixer and a microphone for presentations to take place during the event.

the results

The dealership broke their goal of selling 2 cars that evening by selling 5 cars.


BMW of the Mainline


BMW of the Mainline, Pennsylvania


October 2015

what our clients have to say

  • Thank you for everything you did. You really went above and beyond for us.

    Senior Director of Special Events USO
  • The team at GENETIC’s attention to detail, expert professionalism, and can do work ethic made our annual dancing with the stars themed gala a dazzling success! They were a pleasure to work with and we can’t wait to work with them again on our next event.

    Director of Marketing & Public Relations Young Audiences
  • I worked with Gil and his team for a VIP corporate event, and they did a great job. They were flexible, accommodating and a pleasure to work with. We had to have all the equipment moved to a second location midday, and it was a smooth, seamless transition. I would highly recommend them.

    Corporate Event Planner Philadelphia Based Company

our clients + partners

Get in Touch

Interested in working together? Get in touch.

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