James Madison University is a mid to large size public university in the Shenandoah Valley of Virginia. Their Student Actives and Involvement department came to GENETIC with a mission: to retain more students on campus after Student Org Night so they do not leave campus for high risk activities.
Student Org Night is one of the premier campus events for freshman to learn about organizations they can become a part of. After the trade show show style event where organizations recruit new students, there is the dance party. This party has grown to become known as one of the most exciting and fun events for students to attend.
The GENETIC team worked hand in hand with The University to create renderings and designs that would engage students all night. While balancing budget and city sound ordinances, the GENETIC team helped make Student Org Night and Dukes After Dark 2016 a smashing success.
The event had the highest number of attendees in the history of the event with amazing social media engagement. The University continues to re-engage our team to help re-engineer and re-invent their annual student and alumni events.