the challenge

James Madison University is a mid to large size public university in the Shenandoah Valley of Virginia. Their Student Actives and Involvement department came to GENETIC with a mission: to retain more students on campus after Student Org Night so they do not leave campus for high risk activities.

the approach

Student Org Night is one of the premier campus events for freshman to learn about organizations they can become a part of. After the trade show show style event where organizations recruit new students, there is the dance party. This party has grown to become known as one of the most exciting and fun events for students to attend.

The GENETIC team worked hand in hand with The University to create renderings and designs that would engage students all night. While balancing budget and city sound ordinances, the GENETIC team helped make Student Org Night and Dukes After Dark 2016 a smashing success.

the results

The event had the highest number of attendees in the history of the event with amazing social media engagement. The University continues to re-engage our team to help re-engineer and re-invent their annual student and alumni events.


James Madison University


James Madison University campus, Virginia


September 2015

what our clients have to say

  • Thank you for everything you did. You really went above and beyond for us.

    Senior Director of Special Events USO
  • The team at GENETIC’s attention to detail, expert professionalism, and can do work ethic made our annual dancing with the stars themed gala a dazzling success! They were a pleasure to work with and we can’t wait to work with them again on our next event.

    Director of Marketing & Public Relations Young Audiences
  • I worked with Gil and his team for a VIP corporate event, and they did a great job. They were flexible, accommodating and a pleasure to work with. We had to have all the equipment moved to a second location midday, and it was a smooth, seamless transition. I would highly recommend them.

    Corporate Event Planner Philadelphia Based Company

our clients + partners

Get in Touch

Interested in working together? Get in touch.

[contact-form-7 id=”18″]