The Kerry Group is an event marketing agency that was founded in 1996 by Bob McCann. The Kerry Group focuses on bringing brand activation to events by experiential interaction with guests, influence with product knowledge and engaging with digital solutions.
We were hired by The Kerry Group to provide rigging at a Jeep Off-roading Festival in Pittsburgh PA. We engineered and designed an activation space that Jeeps could drive into for photos. The structure was 15′ tall, 25′ wide, and 25′ deep. The activation was for Pennzoil so their signage was affixed to our truss structure.