the challenge

The Kerry Group is an event marketing agency that was founded in 1996 by Bob McCann. The Kerry Group focuses on bringing brand activation to events by experiential interaction with guests, influence with product knowledge and engaging with digital solutions.

the approach

We were hired by The Kerry Group to provide rigging at a Jeep Off-roading Festival in Pittsburgh PA. We engineered and designed an activation space that Jeeps could drive into for photos. The structure was 15′ tall, 25′ wide, and 25′ deep. The activation was for Pennzoil so their signage was affixed to our truss structure. 

the results

Throughout the 3 day festival, the structure saw well over 100 Jeeps pull through for photos with the Pennzoil logo as the backdrop. The client was extremely happy with the activation and their exposure. 

Client

The Kerry Group

Location

Pittsburgh, PA

Date

June 2015

what our clients have to say

  • Thank you for everything you did. You really went above and beyond for us.

    Senior Director of Special Events USO
  • The team at GENETIC’s attention to detail, expert professionalism, and can do work ethic made our annual dancing with the stars themed gala a dazzling success! They were a pleasure to work with and we can’t wait to work with them again on our next event.

    Director of Marketing & Public Relations Young Audiences
  • I worked with Gil and his team for a VIP corporate event, and they did a great job. They were flexible, accommodating and a pleasure to work with. We had to have all the equipment moved to a second location midday, and it was a smooth, seamless transition. I would highly recommend them.

    Corporate Event Planner Philadelphia Based Company

our clients + partners

Get in Touch

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